The newest addition to Arizona Lotus Corp.’s group of stations, Éxito 93.3FM/KCMT 92.1FM HD2 will be “The Station of Love”, a Spanish Adult Contemporary format featuring romantic hits from the genres top artists.
TUCSON, AZ, March 21st, 2023 — Éxito 93.3 has launched as of March 14th, 2023 starting off with 10,000 songs of non-stop music. Éxito translates to both “success” and “musical hit”, setting the expectations this new station will have.
Éxito will fit under the Spanish Adult Contemporary format, playing a variety of romantic hits from Latin Pop to Ballads. A variety of top artists will fit into this category, including Shakira, Luis Miguel, Maná, Pepe Aguilar, La Quinta Estación, Reik, Alejandro Fernández, Yuridia, and much more. Program Director Enrique Mayans has stated, “We are very excited that this format will fill a void for this genre in Tucson, great Latin Pop and Ballads from top artists. Like our name Éxito states, we are confident it will be a success.”
What is unique about Éxito is that it will feature music that can only be heard in Tucson on this station, and while researching other US Hispanic markets this format has consistently placed #2 within Spanish radio stations. The station will target 18-49 Hispanic Adults with a female incline, hitting a key demographic within Southern Arizona. Sales Manager Ericka Aguilar explains, “ We are more than thrilled to offer this distinct format to our partners to capture this unique market share we might not have been able to reach before…plus I personally love this genre of music!”.
Arizona Lotus Corp.’s General Manager Debbie Wagner concludes, “ The launch of Éxito 93.3 is a fantastic opportunity to offer our community, clients and partners a station that is not only truly unique to the Tucson Market, but one that extensive research has shown to be a proven Spanish format leader. We are certain that Éxito 93.3, La Estación del Amor, will become a favorite of Tucson radio listeners.”
Tucson’s Arizona Lotus Corp. consists of seven stations, which includes Spanish Adult Contemporary Éxito 93.3, Adult Contemporary 94.9 MIXfm, Classic Rock 96.1 KLPX, La Caliente 92.1 KCMT, La Buena 94.3 KTKT, Rock102.1 KFMA, & Sports Talk 1490AM KFFN. Lotus Corp. is one of the largest privately owned Radio Station Groups in the United States. Lotus Media was founded in 1962 by Howard A. Kalmenson, with the purchase of KWKW, one of Los Angeles’ original Spanish language radio stations.
In 2012, Howard was awarded the Medallas de Cortez Lifetime Achievement Award from Radio Ink honoring his long record of dedication and commitment to Spanish-language radio.
Lotus currently owns and operates a total of 48 radio stations in Arizona, California, Washington State, and Nevada.